Tuesday, March 09, 2010

Three different ad campaigns, same objective. Who wins?

When we lived in Syria, there was a billboard around the corner from our apartment:

It was part of an ad campaign geared toward educating people that for safety reasons, small children belonged in the backseat, not the lap of someone in the front seat.

When we lived in Jordan, there was a billboard (that I unfortunately do not have a picture of) informing passers-by that every seven seconds, someone in Jordan died as a result of a traffic accident. I think its message was two-pronged: wear your seatbelt and don't drive like a maniac.

Earlier today I came across this video (as did anyone who reads OSC):

I think all of the above campaigns are effective and successful in their own ways. I also think Sussex County wins, hands down.

Have you ever seen a better commercial, anywhere, for anything?

(And I include the set of Laurel Lane commercials as well as this one in that assessment.)

7 comments:

Amanda said...

Currently, Tyler and I can't stop laughing about this one: http://www.oldspice.com/videos/?gclid=CLPP9eHxmqACFRsiawodjj98SA. "The tickets ARE NOW DIAMONDS." I must have watched it 20 times and it's still funny.

Liz Johnson said...

Is it strange that I find that Syrian ad oddly refreshing? I don't know why. Maybe I'm just having a weird day.

That seatbelt commercial really is beautiful, man. Good job to them.

justin and jess said...

That commercial gave me chills. I do like the billboard though too. SImple, creepy, effective.

Crys said...

What does it say about it say about me that I find the fake smiles more creepy then the skeleton baby :) I loved those other commercials...especially when the kid is yelling, you lie! Haha, so funny.

Suzanne Bubnash said...

That seat belt commercial is movingly effective. But I have to say that my all-time favorite commercial is probably the Laurell Lane one.

Craig said...

I love the seatbelt video!

Kristen said...

Wow, that was beautiful.

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